Lower Lobby & Escalator:

Here audio and video worked together to attract show attendees as they put on their badges and propel them up the escalator. Upbeat music and a variety of unique sound effects from speakers high in the air drew attention to four ultra-thin plasma screens flashing fast-paced video above the escalator. Sub-woofers at the bottom of the escalator boomed the bass-heavy music out into the Ticketing Lobby. The effect successfully drew visitors by the thousands up the escalator.

Entry/Pre-function Area:

Upon disembarking the escalator, tired, stressed out Super Show attendees were immersed in a decompression zone of Skechers blue light and AUDISEE audio wallpaper. The soundtrack is designed to wash over visitors and prepare them for the next experiences. The blue light reflected off the 12 foot high, stainless steel Skechers logos at the entrance to The Tunnels.

The Tunnels:

Once again visitors were pulled in and moved along by audio and visual cues. These two curved tunnels featured neon strips of sequenced blue light and "motion" sounds. While strolling into the tunnels, visitors were propelled by jet-bys, car-bys and train-bys - in other words the distinctive sound of a jet car or train approaching, passing and continuing past. These sounds, played in stereo, panned from the portal entry down the tunnel. When they exited the tunnel, visitors entered the magnificently huge space of the main display pavilion.

Main Display Pavilion:

This space, tricked out with moving light, lasers, video and a killer sound system, resembled a very hip night club, It served two purposes. Primarily it was an enormous product display environment. Three huge, Plexiglas towers stretching nearly 25 feet to the ceiling. Displayed on these clear walls were a seemingly endless variety of high stylin' shoes. Atop these display pods, video monitors depicting high-energy lifestyles were suspended at odd angles.

Four times daily, this magnificent Display Pavilion morphed into a full on high-tech night club with a Las Vegas style show, complete with a cast of 40, including an African drum group, gymnasts, jugglers, models and professional dancers. The Show, designed and choreographed by a famous LA choreographer, played to packed houses every performance and drew tens of thousands of Super Show attendees into the Skechers booth during the four day run. The sound system for The Show, which included Meyers speaker clusters and a pair of dual 18" sub woofers was also used by K.C. and the Sunshine Band, who performed on the stage at the Gala Opening Party.

"The sound is incredible," said Jason Greenberg, Director of Advertising of Skechers USA. "Really nice job."